Doug Mitchell is an Entrepreneur and General Manager, Media at Wayfair. Before becoming General Manager at Wayfair, Doug co-founded and was CEO of a successful marketing technology company called OfferLogic that Rokt acquired in 2019. At Wayfair, Doug integrated and developed a custom-made Sponsored Products solution, which gave Wayfair full control over features and functions to help suppliers drive performance and multiply site monetization revenues.