Latest Updates

The Single-Brand Retailer's Challenge: Balancing DTC Success with Online Marketplaces

By Nikolai Lien

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August 7, 2019

How can single-brand retailers succeed in the shadow of the platform economy? This article explores the opportunities and pitfalls associated with selling through online marketplaces.

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NYKG's Retail Media Roundup: The Best Things You'll Read This Week - 8/1/19

By Nikolai Lien

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August 1, 2019

This week's roundup includes a superb article from The Business of Fashion. You'll also find eye-watering statistics around changes to online retail (eConsultancy), and musings on the power of platforms (Ben Thompson's Stratechery blog).

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NYKG Meets: Brian Doherty - Manager, Integrated Marketing & Partnerships, Zulily

By Nikolai Lien

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July 31, 2019

Discovery shopping expert Zulily works with partners to create successful "discovery shopping" campaigns. We caught up with Head of Integrated Marketing and Partnerships, Brian Doherty, to learn how they empower global and boutique brands - from sampling programs to co-op marketing funds.

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NYKG's Retail Media Roundup: The Best Things You'll Read This Week - 07/26/19

By Nikolai Lien

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July 26, 2019

This week's handpicked reads include a feature on Target's burgeoning media business. Plus - how much do you know about the platform economy?

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NYKG's Retail Media Roundup: The Best Things You'll Read This Week

By Nikolai Lien

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July 16, 2019

With so many developments and perspectives on retail media it can be hard to keep up. With that in mind, we've curated our favorite reading (and summarized each piece): just for you. It might be a blog, white paper or podcast – but whatever it is, it’s worth diving in to.

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NYKG Meets: Andrew Jacobs - Director of Ecommerce, Jam Paper & Envelope

By Nikolai Lien

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July 12, 2019

Andrew Jacobs reinvented JAM Paper & Envelope – an office supplies specialist – for the online age. The Director of Ecommerce caught up with us to discuss winning on Amazon, Sponsored Product Ads and the future of the marketplace model.

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NYKG Meets: Jonathan Craner - Head of Digital Co-op, Overstock (Pt.1)

By Nikolai Lien

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July 11, 2019

Few people match Jonathan’s expertise in digital Co-op marketing. For the last five years, his team in Overstock.com’s Retail division has found technical solutions to Co-op’s challenges. At NY KnowGO, he’ll share his department’s blueprint for continued and significant growth. We sat down with Jonathan to discuss the event, sponsored product ads, different models for site monetization, leveraging partner relationships, and emerging trends in online marketing.

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Co-op Marketing's Top 5 Challenges in 2019: Retailers' Edition (Part 2)

By Nikolai Lien

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May 24, 2019

In this four-part series, we’ll be looking at the co-op marketing challenges retailers and brands must be ready to tackle in 2019. We’ll identify the top five challenges facing each side —and discuss how these challenges can be overcome. In this final part, we will examine the balance of trust and transparency required for a healthy co-op campaign to thrive, campaign frameworks, and value-adding efforts.

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Co-op Marketing's Top 5 Challenges In 2019: Retailers' Edition (Part 1)

By Nikolai Lien

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May 17, 2019

In this four-part series, we’ll be looking at the co-op marketing challenges retailers and brands must be ready to tackle in 2019. We’ll identify the top five challenges facing each side —and discuss how these challenges can be overcome. In this part, we will look at partner qualification, overcoming reluctance, and processes.

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Co-op Marketing's Top 5 Challenges in 2019: Brands' Edition (Part 2)

By Nikolai Lien

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May 1, 2019

In this four-part series, we’ll be looking at the co-op marketing challenges retailers and brands must be ready to tackle in 2019. We’ll identify the top five challenges facing each side —and discuss how these challenges can be overcome. This is the second part, and we will examine the challenges associated with communication, collaboration, budgets, and even brand safety.

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Co-op Marketing's Top 5 Challenges In 2019: Brands' Edition (Part 1)

By Nikolai Lien

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April 26, 2019

In this four-part series, we’ll be looking at the co-op marketing challenges retailers and brands must be ready to tackle in 2019. We’ll identify the top five challenges facing each side —and discuss how these challenges can be overcome. In this first part, we will examine the challenges associated with tracking, verification, and unoptimized processes.

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Collaborate to Accumulate: Retailers, Revenue and Digital Co-op Marketing

By Nikolai Lien

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April 24, 2019

Retailers and brands are missing out on potential revenue and efficiency. Why? Because they aren't pursuing opportunities presented by digital co-op! Here's why...

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Retail Media in the Age of Performance Advertising

By Nikolai Lien

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April 24, 2019

The retail media market needs a paradigm shift. Sponsored Product Ads (SPA) represent a key component of this arena, and fuel the need for its change. This article addresses what Sponsored Product Ads are, their current status, why retailers and brands should pay close attention – and why the landscape requires a serious shake-up.

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4 Reasons Retailers Should Care About Co-Op Marketing

By Nikolai Lien

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June 13, 2018

In this week's post we discuss digital co-op budgets...and their advantages for retailers.

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