The only event solely dedicated to
Retail Media. Sponsored Product Ads. Performance Advertising.
October 3, 2019 | UNION PARK, New york city
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About
The Event
As Google and Amazon continue to dominate the shopping experience, brands and retailers must come together to find new ways to compete. That’s why in October 2018, we hosted our inaugural conference: New York KnowGo - a one-day event that was all about helping brands and retailers learn how to better collaborate to win.
The event brings together over 250 members of this community of strategist and practitioners under one roof for lively and highly targeted conversations.
Last year’s event was attended by over 120 delegates representing 90 different brands, including 17 of the top 50 US ecommerce retailers.
At this year’s event we will be welcoming over 250 attendees and provide a highly focused agenda with greater emphasis on first party research, strategy, and actionable insights.
At the event, you will find ways to scale up Co-op partnerships, improve site monetization programs and net worth with retail media experts.
About
Why Attend NY KnowGO?
NY KnowGO drives strategic know-how, tactics and networking in retail media. Don't expect another vendor sales conference. Instead, we unite wholesale brands, retailers and tech providers in an open forum. You’ll get to discover and consolidate vital best practices.
A one-day event, NY KnowGO helps brands and retailers find new ways to collaborate and compete. We’ve handpicked 250+ experts to educate, inform and entertain you. Admission is free for both of the above groups.
Unmissable Keynote Speakers
This year’s theme is “Challenging the Status Quo” - via data-driven narratives and razor-sharp insight. Nate Silver re-wrote the U.S.’s cultural and political landscape. Christopher Wylie’s exposé of Cambridge Analytica shattered social media illusions.
Expert Panels Exploring Innovation in Retail, Brands and Amazon
Our experts get granular on retail media and sponsored ads. They also share some of the hard lessons learned along the way. Hear debates on build-vs-buy, internal negotiations and measurement challenges. Each panel explores the nerdy aspects that make this space so interesting.
Breakout Sessions that define best practices
Examine specific topics within the retail media and sponsored ads universe. You’ll get actionable advice from industry experts and peers.
Meet hundreds of like-minded practitioners
Surround yourself with people who share your challenges and know your pain. Retail media evolves constantly. At NY KnowGO you can connect and converse with peers to ensure you stay ahead of the curve. No matter who you represent: we offer a friendly, informal environment.
Schedule
NY KnowGO 2019 Agenda
CEO & Founder of Crealytics
Andreas kickstarts our first session by introducing the event and its purpose. You’ll hear first party research, collected from over 100 retail and wholesale senior marketers, as to what’s holding back retail media from achieving its potential. From measurement challenges, inter-company squabbling, and technology limitation, expect to learn how retailers and brands must challenge the status quo in order to thrive and win in this new economy.
What does the future hold for eCommerce retail? We’ve invited four senior leaders at the top of the retail game to share their insights and opinions. Each offers a different perspective. You’ll find a multi-brand retailer, a marketplace representative, an agency CEO and a single-brand specialist. Expect an exploration of how these four pillars of the retail community must collaborate in new ways to compete and win.
EVP Global Marketing Technology, Calvin Klein
Global CEO, Spring Studios & Ex-CEO, Reprise Media
In the marketplace economy, brands have an incredible number of opportunities to connect directly with their consumers…so why has this created more challenges than it's solved? Our dedicated panel addresses the dynamics involved in managing a direct to consumer business alongside wholesale commitments and marketplace sales channels.
CFO, Sole Society
VP Global Marketing,
DTC, UX, Helen of Troy
VP Sales, 7 For All Mankind
Director US eCommerce
Strategy & Partnerships, Diageo
Digital & Ecommerce Director,
New Look
CPO, OneMarket
Founder, FiveThirtyEight.com
The founder of FiveThirtyEight.com will cover a spectrum of subjects, with each one more fascinating than the last. Expect hard hitting analysis and scarily accurate predictions.
Grab and pen and notepad: it’s time to sharpen your skillsets. We run each of these groups in parallel. Just pick the one you’ll find most valuable:
Brands and retailers have used offline “co-op” budgets for over a century. Only now, though, has its online equivalent picked up traction. Digital co-op may be worth up to $42 billion. This breakout panel will educate you about co-op’s best practices, and the tricky topic of measuring spend performance.
What if we told you that today’s SPA programs come with a surprising number of shortcomings? Did you know that publishers face near-invisible challenges that limit your opportunities, or worse yet, reduce profits? And that brand advertisers have a lot more options in terms of channel execution and data exchange than it initially appears? This session will explore how to avoid any beginner pitfalls and maximize your SPA opportunity.
Amazon seems to be making changes to its advertising program at a reckless speed. Many of these promise great results, but how can you be sure you’re getting incremental revenue growth? This session will introduce you to the latest Amazon marketing opportunities, and teach you how to find safe passage through this ever-changing space.
The platform economy continues to flex its muscles. As it does, traditional eCommerce retailers have had to transition across all aspects of their business. But this change has yet to be defined. How can retailers reinvent themselves to take advantage of a new framework We’ll discuss how with the help of several, heavyweight retail experts.
Head of Co-op Advertising,
Overstock
Manager of Media and
Partnerships, Zulily
Market Lead,
ASOS U.S.
Chief Business Officer,
Delivery.com
Amazon has breathed life into hundreds of businesses shrewd enough to use it “properly.” In this respect, the Seattle-based behemoth has leveled the playing field in a way that other channels haven’t. Meet some of the brands who succeeded against larger, more established players – and learn what they do to keeping winning.
Director of
eCommerce, JamPaper
General Manager,
Spotlight by MediaLink
COO, Modway Furniture
Co-founder,
United By Blue
Data Scientist & Director of Research, H&M
Millennial whistle-blower Chris Wylie shocked the world by breaking the Cambridge Analytica scandal. At NYKG19, we’ll ask him about “weaponized” algorithms, and the triangle of data, fashion and the alt-right. Now H&M’s Chief Data Scientist, expect a whirlwind of insight from the man who flipped government and state attitudes to data misuse upside down.
SSSSHHHHHHH! Downstairs there’s a speakeasy serving cocktails and small snacks – a perfect end to a day filled with insider knowledge and tradecraft sharing.
Andreas will close an action-packed day with a brief coda.
SSSSHHHHHHH! Downstairs there’s a speakeasy serving cocktails and small snacks – a perfect coda to a day filled with insider knowledge and tradecraft sharing.
Meet our keynote speaker
250
100+
25
Sharing their knowledge
2019 Speakers
We're in conversation with a number of industry experts representing retailers, brands, and networks. You'll also be treated to a special, thought-provoking guest who'll end the conference leaving you inspired.
New speakers join our panels every day. In the meantime, why not check out those already confirmed?
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Schedule
2019 Agenda
Venue
Union Park
New York, NY - 10003
This year’s NY KnowGO has an extra special location. We can’t wait to meet you at Union Park – one the city’s most iconic venues. You’ll find everything you need here to compliment your day. Expect wide, sweeping spaces and bright, clean designs.
Interested in being a speaker or sponsor?
Get in touchSponsors
Meet Our Sponsors
Scores of retailers depend on OneMarket for its integrated tech platform. The leader in customer data activation empowers users to both acquire new customers – and dramatically increase the lifetime value of existing ones. Don’t miss CEO Dave Goulden who will moderate the afternoon’s brand panel.
Who attended?
2019 Attendees
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We've got answers.
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If you have any further questions, feel free to reach out to mark@nyknowgo.com.
