Keynote Speaker

Scott Galloway
Clinical Professor of Marketing, NYU Stern & Founder L2

"As Amazon, Apple, Facebook, and Google battle for supremacy, where does that leave the rest of the e-commerce and retail world? At [New York] Know Go, I’ll address that question and more. Come to [New York] Know Go to learn from brands, retailers, co-op marketers and agencies how best to suit up and compete with the giants.”

October 10, 2018

Sponsored Product Ads (SPAs), Co-op Marketing and Retail Media Insider event

Get the latest insights

“[New York] Know Go is a unique opportunity for retailers, brands and agencies to network and share knowledge about Co-op & Sponsored Products"

- Marco Steinsieck, Manager eCommerce & Site Monetization

The Foundry - NYC

A warm industrial aesthetic event venue located in Long Island City, New York City.

October 10, 2018

Join this one-day insider gathering for conversation, debate and networking.

Limited Tickets

Request your invitation now, with exclusive pricing for retailers and brands.

Attendees

Event Attendees

Trusted by Industry Experts

"[New York] Know Go is a unique opportunity for retailers, brands and agencies to network and share knowledge about Coop & Sponsored Products"
Marco Steinsieck
Manager eCommerce & Site Monetization
"Sponsored Product Ads turned into an extremely significant revenue generator for leading marketplaces as they play a growing role in the marketing efforts of both merchants and brands."
Dan Chen
CMO and VP Business Development Mabaya

Agenda

[New York] Know Go
October 10th at The Foundry

Wednesday | 10 October 2018

9am - 10:15am

Breakfast/Registration

10:15am - 10:30am

Welcoming Remarks

10:30am - 11:30am

Keynote Panel – Google vs. Amazon: The Hidden DNA Link of the Converging Giants

Speaker: Scott Galloway

11:30am - 12:00 noon

Brand Panel Discussion: The Role of Retail Media in the Marketing Mix of Leading Brands
3 US based leading brands emerge in an open conversation among seasoned peers for a closer look at today's retail marketing mix.

Moderated by Joe Mandese (MediaPost)

Interested to join the conversation as a panelist? Submit your application to mark@nyknowgo.com

12:00pm - 1:00pm

Lunch Break – Networking

1:00pm - 2:30pm

How To Connect Brands To Consumers

Jerome Cochet (Zalando)
Jackson Jayanayagam (Boxed)

Retail Panel Discussion: How Can Retail Marketers Support Their Vendors While Better Monetizing Their E-commerce Stores?

Moderated by Dave Goulden (OneMarket)

Interested to join the conversation as a panelist? Submit your application to mark@nyknowgo.com

2:30pm - 3:00pm

Interactive Work Session
"Ensuring The Value of Sponsored Products And Realizing Business Impact"

Facilitated by Brian Massey (Conversion Sciences)

3:00pm - 4:00pm

Humans Are The Next Platform

Geoffrey Woo (HVMN)

Why Burning Man Isn't What You Think It Is, And What It Has To Teach Us About Customer Relationships

Chris Taylor (Mashable)

4:00pm - 4:30pm

Refreshments – Networking

4:30pm - 5:30pm

Tech /Agency Panel Discussion: How Can Technology Support The Future Needs Of Co-op Marketing And Sponsored Products?

Moderator: Nathaniel Brogadir (formerly at Criteo, currently at delivery.com)

Interested to join the conversation as a panelist? Submit your application to mark@nyknowgo.com

5:30pm - 6:30pm

Cocktails – Networking

Day 2  |  Saturday 13, November

10am - 10:30am

Breakfast

2:00 pm

Coffee Brake

2:30 pm

Meet and Greet with Speakers

4:00 pm

Coffee Brake

4:30am

Questions & Answers by Luis Colbet

5:30 pm

Closing Event

Agenda

9am

Breakfast & Registration

10am
Andreas Reiffen, Founder, [New York] Know Go
Opening Remarks
+
10:30am

Scott Galloway, Clinical Professor of Mktg, NYU Stern
The State of Commerce: 2018

11:30am
The Digital Co-op Opportunity - Growth through collaboartion
Irene Kögl, Head of Digital Marketing, Crealytics
An exploration of tactics and strategies for brands and retailers in co-op advertising.
+
12pm

Catered Lunch

1pm

Jerome Cochet, Global MD Media, Dunnhumby
How to Connect Brands to Consumers

1:30pm

Jackson Jeyanayagam, CMO, Boxed
Delivering Wholesale with Heart: The Millennial's Path to Purchase

2pm
Panel Discussion
Co-opportunity - Shifting Landscapes & Big Opportunities in Retail Media
+

2:45pm
Brian Massey, Managing Partner, Conversion Sciences
Interactive Work Session - Measuring the Business Impact of Sponsored Product Ads
+
3:15pm

Networking Break

3:45pm
Geoffrey Woo, Founder, HVMN
Humans are the Next Platform – Optimize your Mind, Body and Soul

Chris Taylor
, Journalist, Mashable Digital Media
Why Burning Man Isn't What You Think It Is, And What It Has To Teach Us About Customer Relationships
+
4:45pm
Panel Discussion
How Can Technology Challenge the Future of Co-op Marketing and Sponsored Products?
+
5.30pm

Andreas Reiffen, Founder, [New York] Know Go
Closing Remarks

5:45pm

Cocktail Reception

Interested to join the conversation as a panelist? Submit your application to mark@nyknowgo.com

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The Foundry, NYC

October 10, 2018

Limited Tickets!

Venue

Our inaugural event will take place at The Foundry, a breathtakingly warm industrial aesthetic gathering place, perfect for digging in and sparking conversations about the bold future unfolding before us.

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FAQ

When and where does [New York] Know Go take place?

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How much does a ticket cost?

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Can I invite my vendors and clients?

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If you have any further questions, you can reach out to phil@nyknowgo.com.